More than 90 years after founding Fendi, the company is still in hands of the Fendi Family. After the passing of Karl Lagerfeld, the longtime creative director, the designs are now fully in hands of Silvia Venturini Fendi. Fendi is luxury but fun. There is always a cheeky and upbeat energy going through their otherwise gorgeously produced, classy collections. Countless IT-bags have come through the last decade as well as hot sneakers, cool boots, beautiful sandals and everything in between. Nobody ever said quality has to be boring.