Much like his high school buddy, Virgil Abloh, Heron Preston likes to be all over the place and apply his vision to different fields. As a designer, DJ, consultant, art director, and collaborator, his work is inspired by sustainability and technology. His eponymous label features workwear-redefined separates and accessories for both women and men. It's safe to say it refers and appeals to both street culture and high fashion. His use of bright colors, technical references, original collaborations, and fashion-forward silhouettes create and a fresh and interesting look.