In 1952, when Moncler was founded, the original idea was to protect workers in the alpine mountain villages from the cold. It didn't take long or the unique style of these jackets got picked up by visitors to the area and became a fashion statement. Today still the core of the brand is fashionable skiwear, but the impact goes far beyond snowy hills. Worldwide Moncler flagship stores are situated in triple-A locations, welcoming you with some of the most fashion-forward window concepts. The collections are done by top influential designers and stylists in the industry, and the sales are going through the roof. There is no doubt about it; Moncler is killing it and has no interest to slow down. With the recent launch of the experimental collaboration platform "Genius", Moncler has received a lot of praise from the industry. Collaborations with Pierpaolo Piccioli (Valentino), Matthew Williams (Alyx) JW Anderson, and Rimowa further confirm the status. Color-play and graphic design are key to the Moncler look, which is fresh and sporty, with a focus on technical details and innovation.