The heritage, the designer, the look, pretty much everything is iconic about Versace. The look is so consistent and authentic, you recognize a Versace product from miles away. Bold prints, baroque influences, bright colors, high-end materials, real craftsmanship, and an opulent more is more esthetic. Versace is Versace and it survived all times by staying true to their heritage. Salehe Bembury, Versace’s sneaker professor, has a past at the Jeezy headquarters, so he knows how to build a hit or two. His Chain Reaction design, which we carry in many colors and materials, has become an instant icon.