It is hard to imagine that the name Birkenstock 1774 is derived from the company’s founding year! Seventeen seventy-four, let that sink in for a moment. You can only stay relevant that long if you constantly keep re-inventing yourself and that's exactly what they do at Birkenstock.
With headquarters at Rue Saint Honoré in Paris and creative direction from renowned design studio Vinson & Co the intentions are clear; the game is played at a high fashion level. Collaborations with anybody from Valentino to Rick Owens and Proenza Shouler further affirm this status.
While the brand new sub-label ‘Birkenstock 1774’ pays homage to the brands’ iconic heritage, it is mainly set up to be a design lab that explores the future of the brand.
The first range, we will carry for both men and women, is an exploration of quality. The Birkenstock classics you know, are redone by top of the bill Italian shoemakers in the most luxurious materials and finishes. With bright primary colors, the sandals are not for the shy, nor for the geography teachers, but more likely Fashion Week material!
Birkenstock 1774 is worldwide carried by the hottest multi-brand stores in a very exclusive quantity, so you can be sure you got your hands on the most desirable version of this classic!